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7 Ways To Profit With Professional eBook Design
By James Corless
Many ebook authors sabotage their success with D.I.Y. production methods. It's more than a false economy, it's a recipe for disaster. They spoil the ship for a ha'porth of tar! Briefly, here's what professional ebook design can do for you:
1. Increase the perceived value of your products 2. Minimize charge-backs and refund claims 3. Free up your time for marketing and promotion 4. Boost sales of your other products 5. Help you to stand out from the 'D.I.Y.' crowd 6. Build your repeat business with satisfied readers 7. Make your product the best it can be!
Let me explain that in more detail, point by point: 1 : Custom design makes your ebook more valuable. A well-designed book is worth more money! That's why hiring a pro to design your ebook is a smart investment. Readers will appreciate its quality and respect your professionalism. 2 : Reduce those charge-backs and refund claims. Research shows that 87% of people who buy ebooks read them on their computer screens before printing them out. A badly-designed ebook that's hard to read can cause eye-strain, headaches and fatigue. And uncomfortable customers demand refunds! 3 : Custom design can save you time. D-I-Y design wastes your time! There's more to designing an ebook than picking a font and pasting in some clip art. Do you have the time to tinker? Wouldn't you rather be doing the pre-marketing and promotion? Or spending some time with your loved ones? 4 : A well-designed product sells your other products too. A happy customer will buy from you again. That's why it's vital to make a good first impression! Once you're perceived as a professional, people will buy your other products. It's an old maxim of direct mail marketing that it's easier to sell to established buyers than try to find new ones. 5 : Custom design enhances your professional status. In a competitive market already swamped with D-I-Y ebooks, a professionally-designed product stands out from the crowd. Good design SELLS! 6 : Satisfied readers means repeat business for you. A successful ebook sets off a chain reaction! You're motivated to write more, and your satisfied readers are eager to buy again from an author they can respect and trust to deliver the goods. 7 : Your ebook is something you can be proud of! Writing is hard work! Many authors sweat blood writing an ebook - then sabotage their own success with bad design. With professional design you not only have the edge on the market, you also have the satisfaction of knowing your ebook is the best that it can be!
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Contributor's Note
I wrote this article when I was a practising graphic designer specializing in ebooks and web graphics. Many writers try to design their own ebooks and thus spoil their chances of success. This article points out some of the pitfalls of D-I-Y design.
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http://macbookmart.com
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This intel was contributed by jasper
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May, 2012
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